‘Beleza Em Curvas’ – Brazilian Magazine for Plus-Size Women
July 31, 2010 in Hot Models by Versus
‘Beleza Em Curvas’, meaning ‘Beauty and Curves’ is a new Brazilian Magazine which is targeted to plus-size women – and it’s the first of its kind! The magazine will include fashion editorials for plus size women and lots of beauty and health-related pages. The first issue of the magazine featured model Fluvia Lacerda on the cover (Remember her? See a post featuring Fluvia HERE!) and you can take a look at the cover above.
What do you guys think of this idea?
cool
I believe it means “Beauty in Curves.” Em means “in” Portuguese… it’s a nice idea but the cover is terrible.
Yes, you´re right it means “Beauty in Curves”! I think it´s about time women that are bigger than an US size 6 have magazines that teach them how to dress and how to be healthier (because a lot of plus-size models appear to be overweight/unhealthy). Not crazy about the cover either!
She has a beautiful face but looking back at the remember pictures. I can not get over how big her thighs are. I know its good to embrace your body and all but I just don’t find that figure attractive. Just my opinion.
WHAT! Her surname is Lacerda? Seriously? LA CERDA = the sow. That is a bummer.
Well it is a pretty common surname in portuguese, and it doesn´t mean the same as in spanish (actually in portuguese it means nothing, it´s just a name)!
I didn’t say it meant sow in Portuguese. It means it in a language, which is bad enough. Eu falo um pouco de portugues tambem…was only pointing out the unfortunate coincidence.
Common or not, I’d hate my last name to mean female pig.
ahahhaha eu falo portugues tambem, e muito, mas nunca pensei nesta coincidência ahahah… a idéia da revista é mesmo boa,principalmente porque se trata de um país com mulheres muito lindas, que parecem umas “Giseles” sem tanta celebridade.
I speak portuguese too, but i’ve never thought about this coincidence. but the idea of this magazine is an ultimate knockout, very good, especially cause it comes from a country with many beautiful ladies, who look Gisele-like, modelesque, showing off their awesome bodies on Copacabana
Everyone always makes out that Brazil is full of supermodels, though I found most women to be about 5’4″, of average weight and with curvy figures. I definitely saw some beautiful women, but none of them were built like models.
It’s very nice of you to say that, but I agree with Ella! Girls you see in Copacabana are more on the curvy side (more specifically, pears), with average height.
But the states of the South (Rio Grande do Sul, Santa Catarina, Paraná), where there’s been lots of German immigration in the past, are true model factories!
Yeah but you may not know what your name means in some other language…it could be other unfortunate coincidence in, i don´t know, russian. Anyway, I won´t waste more time with such a silly remark.
It seems like cerda also means bristle. And her surname comes from Spanish in fact. It was first given as a nickname to someone with a full head of hair (yes, i googled it). Still, pretty funny stuff.
Yes, it does also have that meaning, but I never knew its history! =)
Didn´t know that!it is pretty funny..thanks for googling it for us
I think it´s great! and the woman on the cover is beautiful
I think this is cool as long as it’s supporting HEALTHY plus sized women. There is a difference between an active size 12-16 woman and and a unhealthy size 12.
i know what you mean, i am a size 12 and i am toned, i don;t look plus sized. anyway, we should all embrace our bodies !
Nice idea in general, but I think that by creating a separate magazine that they are in a way alienating “curvy” women further from the fashion/beauty industry, when the goal should be the integration of all sizes into one magazine.
Beautiful model though.
Of course it can also be argued that by creating a magazine solely in the interest of plus-size women that it is excluding thinner women, a trend that we see occurring in main stream media in the opposite way (the exclusion of “curvy” women in a thinness based society). The exclusion of curvy women within many forms of media has been a sore point for many people, so is it really correct for those same people to turn around and practice similar exclusion? I personally have no problems, but just something to think about
I agree with you completely. It’s segregation in my view. I also wish that there were more representation of women from all over the world as well. I’d like to see full-figured black women, maybe even in *gasp* main-stream product advertisements. So far I’ve only seen Queen Latifa in CG ads.
When plus size hits cosmetic and other ads, then I’ll believe that curvy is accepted
so nice to see a brazilian magazine here!! thanks versus. Here in Brazil the concept of beauty is a bit different, of course our models are also stick thin, but men in general apreciate more curves, they do like bigger thigs and butt, they don’t care so much about boobs, thoug. A pear shaped girl here is very fortunate in sex appeal. Of course this cover girl is a bit bigger than what I’m saying, but still a pretty girl.
agree 100%. I must say this cover is terrible, I mean the picture is gorgeous, but the art is very amateur.
Yeah, that’s right! x_x
When I used to be skinnier, I was pretty self-conscious of my body, because all I saw around here were guys drooling over super bootylicious girls with thick thighs!
Some are fond of extreme variatons of that shape, like the following ones:
http://fofoquinhas.uol.com.br/soltaofrango/wp-content/uploads/2009/02/mulherpera.jpg
http://s.i.bol.com.br/fotos/mulher_melancia_f_004.jpg?time=1208656916078
why not? I dont really care, I mean there is a magazine for everything these days, magazines for every random thing you can think of, like say, cat paraphenalia lol, so its actually surprising there isn’t already one for bigger women, I can see it being a money-maker.
I do think the model’s surname is funny though, especially considering her upturned nose. She could have adopted a different name, like many celebs, but she chose not to so I guess she is very confident
a great way to make us more seperated. we are already racially seperated, now it’s by size.
Thats exactly what I thought when i read the post
We’ve been separated by size a loooooong time ago.
yehh dont care…why not make them their own magazine…clearly they were never going to get fully accepted into the real fashion world….bar crystal renn…but then again even she has lost weight…
Haha, just try this with skinny models.
exactly, then there would be an uproar of ‘they are unhealthy!’
guys, skinny models are already in every magazine in the world…. geez
EXACTLY!
yeah but if they were to do a magazine on just skinny women only, i could hear it now.
umm, I think it already exists… It’s called Elle lol
In a parallel universe, with full figured women being the preference for fashion etc, you probably would have a magazine for skinny women that doesn’t cause uproar.
It’s all relative.
Duh, lol. I’m saying, imagine if they had a mag that was explicitly targeted to thin girls called Skinny and Sexy or something.
Why make a special magazine for plus-size women? Why not just feature more varied types of women in the usual magazines? I don’t understand that when people are saying models are too thin that the solution always seems to be to have a lot of plus-size models everywhere. Not wanting models to be too thin doesn’t mean models should be plus-size, just that they should be healthy and normal sized.
Otherwise I like the variety of body types, it would just be nice to see more of the “normal” ones and all the body types in one magazine, because I think what this magazine is really doing is categorizing plus-size women even more than they are already being categorized.
Still can’t believe a 10 (US 6) is a big size. No frigging way, I’m a 6-8 (2-4) and I’m jealous of most of my size 10 friends bodies. It’s like once your tags hit double digits you’re deemed overweight, I know it’s model-world but who agrees with me that its crazy?
I definitely agree. Especially because I live in the US…. we have this huge problem with obesity, yet people are still trying to tell me that a US size 6 is “big”?? Gaaahhhh
exactly what i think. Like that crystal renn woman, she’s not big at all in my eyes, yet she’s still considered plus size?? no. This women on the magazine cover is plus size
Hah both our names are Ellen
It’s crazy isn’t it, size 6′s/10′s are actually skinny girls!
I think it’s a good idea.
I don’t think it’s segregation at all. Can’t people just be happy about the fact that someone’s finally done it, and not take everything so serious. It’s a magazine celebrating curvy women, it’s a good thing.
AT LAST
some decent styling on a woman. I mean face it, other photoshoots of curvy women have been less than flattering.
these women are not healthy sized. they are overweight. obesity is becoming a huge problem in society, and we are only promoting it by making “plus sized” magazines. I am not saying all women should be a size 0, or even a 2, but i think under size 10 is healthy. size 00-2 for under 5’5, size 2-6 for uner 5’7 and for above that up to a ten at the most. Size 16 is obese. not pretty either
Healthy is attainable at many different sizes, even above a ten, I know big shocker. If every woman adhered to your suggested sizing there would be lots of unhealthy women trying to be too skinny for what their bodies are meant to be. On another note, there are also tons of women beyond your suggested sizes that are gorgeous and women in your sizes that are not.
so what? its their bodies, their lives and their right to do what they want, and not have the world judge them. Everyone has flaws, everyone has vices, smoking, drinking, cheating, over eating, over working, over spending.
Put out information, proper, real information and then let people get on with living their lives. furthermore, i know that when i feel good, I am usually lighter. Happy self confident people, aren’t afraid to go to the gym, or go swimming, or out dancing in a club with their friends. They aren’t afraid they will be ridiculed or judged when they go out. Accepting them as they are isn’t promoting an unhealthy lifestyle it is promoting a healthy self esteem.
What the heck, so because someone is under average height they should be no more than a 00-2?? I’m 5ft2, size 2-4 and VERY healthy…even as a size 6 I was in good shape. I’m never genna be a size 00-2 on my hips that’s for sure!
If you want to talk about what is healthy then go by fat percentage and waist circumference. How much body fat and where you carry it is key to determining obesity, not the number on the label of your pants!
Yeah, how ridiculous. I’m a size 4, 5’4 and my body fat is 18% (that’s athletic level), wow gosh I’m too big. If I dropped 10 pounds I’d be underweight, and I could bruise my skin with my hipbones.
I “should” be whatever size I freaking want to and feel most comfortable at. Not what some random person on the internet decides out of thin air
Yeah you haven’t taken bone structure, body shape or muscle content into your “scientific” definition of health. And for most people size 16 isn’t obese, overweight, yes, but not obese.
I agree that this is creating more segregation. I think the idea of the magazine, to show curvy women how to dress and be healthy is a good idea though! I’m not sure this is a full on fashion magazine, so perhaps it’s not about segregation because this is just a magazine made for a particular audience?? It would be best to see a magazine with mixed sizes and races really.
Also I completely agree with Arana about Megan’s comment. I think that there are many girls/women above your sizes who are healthy, and most likely happy because they’re not fixated on fitting to the size guide you suggested.
don’t like the cover at all. model looks high.
Idk about this whole “curvy is beautiful” trend…
I also noticed that in high fashion, more curvy girls are starting to be accepted (Lara Stone, Ashley Smith ( check out this editorial – http://models.com/feed/?p=10354 ) , Crystal Renn ( http://models.com/feed/?p=11279 ), Dioni Tabbers ( http://models.com/feed/?p=11293 ) and also many supermodels started to gain some weight ( for ex. Jessica Stam, Lily Donaldson – on the Louis V. runway ). I think that fashion is heading the right way. But along with these new found curves on models…there comes more sexuality, and that’s what I don’t like about this “trend” .
seems to me like its about making money, and it does seem like a clever idea, but isn’t it a little like buying a slimming magazine, you always feel like you are drawing attention to your size when you buy it and get nervous people will make comments? or is that just me?
Completely off topic and inspired by other people´s comments on her surname, found this bit of information about its origin : Lacerda – Portuguese and Spanish: nickname for someone with remarkably thick or long hair, or with an unusually hairy back or chest. From Spanish and Portuguese la cerda ‘the lock (of hair)’. Quite interesting where names come from, if this is to be believed. Cumprimentos a todas as falantes de português que postam neste sítio.
I once knew someone whose last name was Glasscock.
Lacerda is much better than that.
I don’t really see the big deal. It’s true that some heavier models are being accepted into mainstream advertising but they are generally nowhere near the size of the woman on the cover of this magazine. Look at Crystal Renn now, she just looks normal sized to me. The existence of this magazine shouldn’t preclude women of all sizes being included in mainstream fashion and advertising but it just means plus sized women can have a magazine targeted directly at them. Let’s be honest, most magazines are targeted towards slimmer women, even with the trend towards curves increasing.
What’s with all this “Fat Acceptance” nonsense!?! It’s NOT okay to be unhealthy and proud of it! Can smokers get a magazine now telling you it’s OK for kids to smoke because they as individuals haven’t gotten cancer or died of heart disease yet? Ugh, I find it disgusting.
omg!! i agree with you 100%!!!! exactly!!! what is up suddenly with all that “proud to be curvy and fat” crap??!! LOL
Where did you read about “fat acceptance” cause I think we’re on different threads lol.
). It’s just that a pound of fat takes much more space than a pound of muscle.
You should know that if a person looks fat to you, doesn’t mean they are overweight or anything. They could be just not toned (unless we’re talking about Nikki Blonski
I think any body size and look is okay as long as the person is healthy on the inside.
And stop comparing weight and size with smoking. While you cannot choose your body shape and natural size, you can definitely choose whether to smoke or not.
Some women are naturally bigger, whilst other are naturally thinner. It’s just how it is.
She’s curvy but she’s also overweight. She would look better if she lost a little weight.
Dude, I could have made that cover by myself with MS Paintbrush!
I do think this kind of magazines promote segregation, but this is just the beginning, this is how bigger girls start getting their space.
This plus-size issue is pretty green yet, there must be hope it’ll lead to pro-variety marketing soon!
And, Versus, I really appreciate it that you made this post on a Brazilian magazine, thanks!
I don’t think it’s a good idea…why? Plus size women should not have a special magazine for them to feel left out. Normal magazines such as Vogue or watever should have the best of both worlds, clothes for skinny girls, for curvier girls etc. This is stupid…