A month ago, Urban Outfitters released a t-shirt that clearly invited you to… ‘Eat Less’ (see the top above). After receiving lots of criticism, the shirt was quickly pulled from the online store. Sophia Bush was particularly outraged by this message and wrote an open letter to Urban Outfitters on her blog:
Ladies! This is OUTRAGEOUS. I hope none of you will stand for being told such a thing, in such a way. Being healthy, eating right, and staying active is one thing. Being told to starve yourselves by a fashion company? Not cool.
I have been a supporter of your store for many years, but now I’m through.
I am fortunate enough to star on a wonderful TV show called One Tree Hill. I play a fashion designer named Brooke Davis, who started a campaign on the show called â€œZero Is Not A Sizeâ€ and the outpouring of love and gratitude that came my way from girls and women ALL OVER THE WORLD who have body image issues brought me to tears.
To promote starvation? To promote anorexia, which leads to heart disease, bone density loss, and a slew of other health problems, not least of all psychological issues that NEVER go away? Shame on you. I will no longer be shopping at your stores. And I will encourage the tens of thousands of female supporters I have to do the same. I have fought to boycott BP. I never imagined I would also be boycotting affordable fashion.
You should issue a public apology, and make a hefty donation to a women’s organization that supports those stricken with eating disorders. I am sickened that anyone, on any board, in your gigantic company would have voted â€˜yes’ on such a thing, let alone enough of you to manufacture an item with such a hurtful message. It’s like handing a suicidal person a loaded gun. You should know better.
I sincerely hope that next time you decide that making fun of serious issues is comedic, or ‘snarky in a cool way,’ that you rethink your decision.
With Sincerity but NO respect,
What do you think about this message top and about Sophia’s words?