Dove recently launched their new collection of body washes based on different body shapes, with the aim of sending the message that every shape is beautiful.
The official statement from Dove:
Every woman’s version of beauty is different and, if you ask us, these differences are there to be celebrated. That’s what real beauty is all about – the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too. That’s why we’ve created a limited edition range of Dove Body Washes, designed to show how beauty is diverse and diversity is beautiful.
What do you think of this concept?
Here are some reactions from Twitter:
Watch the commercial below, then share your thoughts:
Plus-Size Model Treat: Georgina Burke for Australian retailer Torrid (which caters to women between U.S. sizes 12 and 28), looking hot in the brand’s swimsuits.
Some quotes from Georgina:
“When I was a teenager, I could’t fit my school uniform. Couldn’t buy what was on trend. I was shopping where your grandmother would shop. Nothing else was available then.”
“If women were in magazines in different race, age and size, then people would see it as realistic.” “It’s definitely changing, we only realize that’s ‘normal’. We are on the right track. It’s doesn’t has to be such an amazing thing to see a ‘plus size’ model in there, when it’s just normal.”