Debenhams Ad – A PRO Variety Ad
March 21, 2010 in Hot Models by Versus
British department store Debenhams launched a new set of ads that, surprise surprise… include very different models: tall, short, plus-size and a wheelchair-user model!
Let’s find out more from Daily Mail:
Debenhams today became the first High Street retailer to use a disabled model in its advertising campaigns.
Shannon Murray, who is confined to a wheelchair, took part in a photo shoot for the department store last week.
The actress and model, 32, revealed the news on her blog: ‘I’ve been modelling for over 14 years but this was different,’ she wrote.’It is a first and as I was getting ready in hair and make-up, the potential of this shoot suddenly struck me – another small step towards inclusion and representation.
‘I hope the images challenge a few misconceptions about disability; it’s been a long time coming.’
‘Britain is a varied placed filled with women of different sizes and ethnic backgrounds. The models and high street windows should reflect that variety but all too often they don’t.’
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