Beauty & Body Image

Dove’s New Bottles Were Designed after Different Body Shapes

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Dove recently launched their new collection of body washes based on different body shapes, with the aim of sending the message that every shape is beautiful.

The official statement from Dove:

Every woman’s version of beauty is different and, if you ask us, these differences are there to be celebrated. That’s what real beauty is all about – the unique things that set us apart from each other and make us one of a kind. We’ve championed this version of beauty for the past 60 years, and celebrated diverse women in our groundbreaking real beauty campaigns. But we wanted to bring this to life through our products, too. That’s why we’ve created a limited edition range of Dove Body Washes, designed to show how beauty is diverse and diversity is beautiful.

What do you think of this concept?

Here are some reactions from Twitter:

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Watch the commercial below, then share your thoughts:

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18 Comments on "Dove’s New Bottles Were Designed after Different Body Shapes"

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Antonella
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Antonella

some idiot in the marketing department: people are gullible and think we care about their self esteem and not their money, how do we continue to capitalize off this.

another idiot in the marketing department: what if we make weird lumpy bottles?

some idiot in the marketing department: genius

Chouri
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Chouri

hahaha, brilliant. just this.

Annie
Guest
Annie

Honestly, they would have been better off with rainbow bottles or something

Nobody
Guest
Nobody

This is beyond ridiculous.

Bar
Guest

Was the last ad referring the the model being skinny or having saggy b~~~~? Either way I’d be offended if that’s the tag they gave me.

And this whole campaign is so stupid but I imagine that’s intentional for Dove because they love to do controversial and pandering “body acceptance” stuff to get attention to their brand. Shame too, because many of their products are okay but this stuff and that awful granny perfume they like to use really put me off them.

marie
Guest
marie

Right!? lol, and it was referring to her b~~~~, the tag line underneath the picture is, ‘Does sexiness depend on your cup size’ so LOL

Annie
Guest
Annie

“Finally a body wash bottle I can identify with!” – noone, ever

Kia
Guest

Lol.
The loneliness.

Kia
Guest

This is a bit too much but I’m 99% sure that is aimed at social media and no bottle of that kind will be actually released.
Just think at the expenses for transport,packing,the mess with all the different things…and the environment????
The extra in plastic/product ratio and extra storage for the conplications arising mean more co2

Agatha
Guest
Agatha

I’ll buy it if they sell one shaped like a d~~~~.

Grumpy
Guest
Grumpy

lool

cam
Guest

damn, how stupid can people get? this is helping NO ONE! researchers have found that people are becoming more and more complacent being FAT. This is the last thing anybody needs, a giant corporation profiting off unhealthy habits.

Grumpy
Guest
Grumpy

I agree, people are starting to think its ok to be unhealthy

cam
Guest

and people are even convincing themselves they aren’t unhealthy, because they know more than those pesky doctors and researchers.

Livalittle
Guest
Livalittle

this is stupid

herpderp
Guest
herpderp

If they don’t have dimples on them to represent cellulite then I want nothing to do with these bottles. /s

jahliss
Guest
jahliss

This would never happen to men *eyeroll*

Kate
Guest
Kate

I guess I’m in the minority, because I just didn’t see anything offensive about this ad. The bottle shapes kind of reminded me of perfume bottle shapes.

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