Beauty & Body Image

EVAN’s #IamMe Campaign Features Plus-Size Models, Runners and Bloggers

Plus-size clothing brand EVANS came up with a new campaign and commercial with the slogan #IamMe – here’s more about their concept:

Stay true to yourself. Be the best you can be. Don’t back down. Allow yourself to be inspired, then get out there and do it for yourself. There are no rules, there are no limits. Rock that red lip. Wear that dress. Be beautiful, be powerful, don’t apologize. Go for your dreams – and look damn good while you do it.

The commercial features, among others, famous plus-size bloggers Nadia Aboulhosn and Callie Thorpe, as well as actress / model Hayley Hasselhoff and ultra marathon runner Mirna Valerio (Fat Girl Running). Here are a few words from the models:

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Incoming search terms:

evan chira, evaan cheera, evan cheera, evan cheera plus size model, Evan cheera model, plus size model evan, evaan cheera plus model, eban chira plus size model, Evan cheera model image, \models\ \bloggers\
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angry_bird
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angry_bird

I will never be a fan of these campaigns. They’re almost saying that it’s ok to be overweight

lc
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lc

I agree.

Sasha
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Sasha

I like the general idea. Why wouldn’t these women, while they’re (maybe) on their journey to become healthier and fitter, feel good about themselves? I can’t imagine how it feels to be so overweight that you know you’ll need YEARS to get to your goal weight the healthy way. It must be overwhelming. Why hate yourself in the process and be frustrated with ugly and poorly fitting clothes? Yet I don’t believe so much you can be super healthy at such high weight… but it’s a personal choice to stay that way or change it.

HB
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HB

I think everyone should embrace themselves at every stage– but never stop taking care of yourself. I know a lot of people who say “I’ll wear that when I lose weight” then “for now” it’s like the same two pair of jeans and a baggy shirt every day. Then you look back and you spent three years looking like crap, and treating your body like crap. I think for a lot of people, if you take care from the outside you may make better choices. I don’t know, it’s just something I’ve seen in my friend and my sister.

Leah
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Leah

you can be beautiful at any size, not healthy at any size. unclear which way this is leaning, but it doesn’t bother me as much as other campaigns. but way to put incorrect phrasing on your ads–“fashion is a way of self-expression,” seriously?

Emily
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Emily

You know what? I am not fat and have never become close to being this fat, so I have a feeling that I’m not exactly their target demographic. I don’t really support the pro-fat movement that people like Tess Holiday profess, but I also don’t think fat people should be shamed into changing. Their body; their life.

Sidenote: I’m amazed that the one woman can run 26 miles, and I don’t mean that in a snarky way.