Plus-size clothing brand EVANS came up with a new campaign and commercial with the slogan #IamMe – here’s more about their concept:
Stay true to yourself. Be the best you can be. Don’t back down. Allow yourself to be inspired, then get out there and do it for yourself. There are no rules, there are no limits. Rock that red lip. Wear that dress. Be beautiful, be powerful, don’t apologize. Go for your dreams – and look damn good while you do it.
The commercial features, among others, famous plus-size bloggers Nadia Aboulhosn and Callie Thorpe, as well as actress / model Hayley Hasselhoff and ultra marathon runner Mirna Valerio (Fat Girl Running). Here are a few words from the models: