UK online pharmacy Superdrug Online Doctors recently launched a project called “Perceptions Of Perfection” that includes 18 photoshopped images of the same woman – the company asked designers from different countries around the world to edit a stock image via Shutterstock in order to represent the beauty standards of their country. Here’s what they said about their project:
“Widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men,” a Superdrug press release reads. “The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world.”
Here are the first 2 examples – hourglassy USA and Victoria’s Secret model-thin Italy.
What do you guys think? Do these images represent your countries? If not, why so?
Check out the other 16 countries and their beauty ideals next!