This sounds interesting! Let’s see the details from NYDN:
The naturally pale-skinned reality star has come under fire after claiming a self-tanning cream makes her look 10 pounds skinner, London’s Daily Mail reports.
The Prince’s Trust charity – for whom Osbourne is an ambassador – has pulled its endorsement of the star’s St. Tropez ad campaign after parents argued the spray tan company’s message was inappropriate for the disadvantaged children the organisation seeks to help.
Titled â€œSelf Esteemâ€ the advertisements suggested that feeling good about oneself is tied to looking thin and pretty.
â€œI looked healthy, I looked like 10 pounds skinnier, and it started to make me look at my body in a different way,â€ Osbourne said in the video, which has since been removed from St. Tropez’s Web site.
â€œIt made me look at what looked better rather than what I didn’t like, and I kind of got addicted.â€
The company’s â€œcolour expertâ€ then proceeded to exclaim about the reality star’s physical transformation.
Abi Moore, who founded a group on the impact of marketing on girls in Britain, sent a letter to the company to cease its association with the ad campaign. The letter was co-signed by a psychologist and two authorities on consumer marketing’s effect on children.
Soon after, Prince’s Trust announced it was no longer backing the St. Tropez ads. But the fake tan company will still donate $15 to the charity from each bottle ($75) sold.
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