So hear this out: Vogue Italy launched a magazine (see the website here) called “Vogue Curvy”, a concept that is represented by the slogan “Beauty Comes in All Shapes and Sizes”. That’s quite something… considering that it’s coming from VOGUE!
What I don’t get is this:
1. Their definition of “curvy” – it seems that in their book “curvy” is everybody who isn’t very skinny, apple shapes, hourglass shapes, plus-size women, average-sized women, all of them (except, of course, skinny women). Otherwise I can’t understand why they chose Liv Tyler as one of their “Curvy Icons” (when Liv is a slim apple shape?!) and said that she is known for her “generous curves”. Other celebrities that are featured in the magazine include America Ferrera, plus-size model Johanna Dray, Christina Hendricks, Crystal Renn, Tyra Banks and Lizzie Miller (wow, that post has 221 comments!).
2. Why you need another a different magazine for the “curvy” women – why mixing the “curvy” (read average, non-skinny, plus-size and all the other types, sizes and shapes) girls with the skinny girls in the same magazine is simply NOT possible. Why?
3. In the same context, Vogue Italia also launched Vogue Black.
What do you think about this initiative? Is it something you appreciate or is it a bit offensive?