Beauty & Body Image, Liv Tyler, Skinny Versus Curvy

Vogue Magazine Launches “Vogue Curvy”

FP_3861346_Tyler_liv_POD_1023091 - Vogue Magazine Launches "Vogue Curvy"

So hear this out: Vogue Italy launched a magazine (see the website here) called “Vogue Curvy”, a concept that is represented by the slogan “Beauty Comes in All Shapes and Sizes”. That’s quite something… considering that it’s coming from VOGUE!

What I don’t get is this:

1. Their definition of “curvy” – it seems that in their book “curvy” is everybody who isn’t very skinny, apple shapes, hourglass shapes, plus-size women, average-sized women, all of them (except, of course, skinny women). Otherwise I can’t understand why they chose Liv Tyler as one of their “Curvy Icons” (when Liv is a slim apple shape?!) and said that she is known for her “generous curves”. Other celebrities that are featured in the magazine include America Ferrera, plus-size model Johanna Dray, Christina Hendricks, Crystal Renn, Tyra Banks and Lizzie Miller (wow, that post has 221 comments!).

2. Why you need another a different magazine for the “curvy” women – why mixing the “curvy” (read average, non-skinny, plus-size and all the other types, sizes and shapes) girls with the skinny girls in the same magazine is simply NOT possible. Why?

3. In the same context, Vogue Italia also launched Vogue Black.

What do you think about this initiative? Is it something you appreciate or is it a bit offensive?

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78 Comments on "Vogue Magazine Launches “Vogue Curvy”"

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Biz
Guest

Does this offend me? Of course not. But I can see it from a couple perspectives. One being that they shouldn’t have Vogue “curvy” or Vogue “black”, but just one size fits all. On the other hand, maybe some women want to look at a magezine focusing on black beauty stories etc., which is where the problem here lies, because a woman who see’s Vogue Curvy and looks to it for advice is going to be surprised for sure at the women they find within its pages.

K.
Guest

this looks like prejudice and discrimination to me…

Cristina
Guest
Cristina

I think this is so so stupid, why do they have to make whole new magazines for different subjects, i think it is both discriminating and racist. Very hypocrite from Vogue…. they want to look “good” by making a magazine for curvy people and another for black woman….. yeah right.. BITE ME

Kelli
Guest
Kelli
Seems a little offensive that they are not just incorporating it into their magazine. I don’t see it selling as well because it is a little off-putting. Then they will say that it didn’t sell because it featured curvy women…even though that wouldn’t be the case. I think they just need to incorporate curvy FIT women (not overweight or unhealthy) wearing FLATTERING attire in their regular magazine. Every woman is shaped differently and looks better in well fitting clothes…I’m sick of seeing them putting plus-size models in ridiculous looking ill-fitting clothes. Also, I don’t see why they can’t focus more… Read more »
Nkeon
Guest
Nkeon
I see what your getting at Kelli and the problem is we all look at this from a social perspective but Vogue are thinking business. Right now they’re facing stick for being too narrow in the range of body types they show but at the same time they know that if they change their magazine they will lose loads of advertisers. We pay about £3 for one magazine; advertisers probably pay around £10,000 a page; guess who’s more valuable?! A ‘curvy’ magazine, whatever they mean by it, is their safe solution. They get to keep their advertisers in their prime… Read more »
Alyssa
Guest
Alyssa
Vogue black???? you may as well tell them to sit on the back of the bus. I’m sorry, but women like Naomi, Tyra, Grace Jones, Iman, Alex Wek don’t need a separate magazine. They are stars. I don’t know what wintour is thinking. Does she think black women in magazines offend white clientel? I’m white, and maybe it’s because im from Toronto, but this idea is stupid and offensive. Im sick as it is of seeing mostly-white models in magazines when I look on the streets and see many different faces. the only time i see diversity in adds is… Read more »
Charlotte
Guest
Charlotte

I completely agree. the vogue black offended me more then the vogue curvy.

nellynel
Guest
nellynel

exactly !

Kels.
Guest
Kels.

I’m black and I find this Vogue Black crap to be QUITE outrageous. I agree with you!!! I appreciate that someone else shares this view.

🙂

Melissa
Guest
Melissa

I agree with all of you. i say we write vogue a complain letter!

niknikniken
Guest
niknikniken

yeck yeah

Sady
Guest
Sady

IT’S NOT A MAGAZINE!!!!!!!
It’s just a section of their website, there still will be black girls on Vogue magazine, it’s just a section for beauty tips ans black woman history @ the site.

sarah
Guest

I think it’s lame – dumb – silly ….an example of the out of touch fashion world trying to appeal to more markets. But in short, very offensive.

Sidney
Guest
Sidney

Just stupid. I agree they probably just want to look good and make some more money. It’s like a person with prejudices of any given type that then tries to act all politically correct and not offensive but is blatantly obvious and seemingly pretentious. Will some women be looking forward to those two magazines though? I mean if they do, maybe it’s not THAT ridiculous or offensive..

Casey
Guest
Casey
They’re never going to incorporate skinny models with average/plus-sized models because most people don’t want that. Most of the people I’ve spoken with and the comments I have read on this site make me believe that what people really want is to eliminate skinny models all together, because for years now we’ve only had skinny models and there is a huge backlash towards it (skinny models are basically being blamed for the fashion industry not having variety). People think it’s inherently bad to be thin or something, that they only way all models and celebrities are thin are by not… Read more »
Jemima
Guest
Jemima

Werd.

bigvinamac
Guest
preach casey. people always have something to complain about. even people complain about kate moss being too thin because of how she was shaped. so even if the industry decides to go back to the models they had back in the 90s people will still complain and say they’re making a bad example of young girls who look at them. why are skinny models being blamed for this when they are just modeling when it should the people who choose those models? why not blame them? at the end of the day it’s all about money. point blank because they… Read more »
beckers
Member
beckers
I don’t think its about replacing one type of model with another, I think its got to be all about diversity. However yet again what this new magazine idea shows is that thin is the preferred body type anything that differs from this will need its own slot, its own niche. I enjoy seeing skinny models yet I don’t think we need to be bombarded with it 24/7. I understand this is the modelling industry but that does not make anything set in stone. There is room for change without prejudice, I don’t think the disapproval for the magazine is… Read more »
Petra
Guest

It’s not offensive, it’s actually very smart.
Till now they were selling 1 magazine and now there are 3 different kinds on the stands.
This has nothing to do with health issues or make people comfortable in their skin. It’s all about money, it’s all about happy paying readers.

I would really like to see a magazine which doesn’t allow photoshopping. None. Normally I don’t pay for magazines but I would totally buy that one.

Katie
Guest
Katie

I would totally buy that one too. Too bad that will never happen…

ann
Member

Let’s just ghettoize the whole planet. All of you stay in your little boxes and don’t you dare mix together!

Jemima
Guest
Jemima

It’s a bit offensive to anyone who isn’t a pencil thin, 0% body fat model type and even just a little bit self conscious about it.

lizzy
Guest
lizzy

Vogue is a high-fashion magazine. Thin models are high-fashion. They do not distract from the clothes. If you have (removed by admin for being offensive) Crysal Renn in a tiny Chanel dress or Missoni string bikini, the result would be unflattering and ridiculous, laughable, even. I am horrified that Vogue would sacrifice its integrity by publishing a fat people’s magazine. Whatever sells….
It should be published by Conde under a different name.

Sonya
Guest
Sonya

Agreed. What’s even more surprising is that Wintour went along with all this, especially after reports that she refuses to hire “fat” women.

jellyfish
Guest
jellyfish

But it doesn’t have anything to do with Wintour – this is Vogue Italia who did all this, not the American Vogue.

B.
Guest

Vogue Black? What???
This is why people will never be able to get past colour differences and see that everyone else is just another human being.
These magazines are ridiculous.

lizzy
Guest
lizzy

That thought never even crossed my mind. I thought of it as in like “Ralph Lauren Black Label”…I guess just a different edition of a brand…

caley
Guest
caley

God thats awful! Whats next ‘Vogue Disabled’ deary me. By drawing attention to it, theyve completely ruined it….just put a couple of normal size ladies in their original magazine each month….GOD…how hard is that concept. Idiots.

Natasha O
Guest
Natasha O
I don’t find it offensive however call me crazy but I do think this a ploy for them to keep vogue very boring without diversity. Now when Vogue gets flack for not putting an African American or a curvy girl on the cover they can say from here on out but we have a magazine dedicated to them. To be honest I don’t see any of these new magazines being successful why cant they merge all of these three into one. Also Anna Wintour can definitely not be editor in chief with any of these magazines if they want a… Read more »
jellyfish
Guest
jellyfish

But she’s not the editor in chief of Vogue Italia, the text says that Italia did this, not the American Magazine..

liza
Guest
liza

i have to say im a bit offended..i mean why not just incorporate black and curvy models into the existing mag? why separate them? i know this is far fetched but it reminds me a bit of when blacks had to go to separate schools and use different bathrooms..like i said i know its far fetched but i cant help but think that.

Erica
Guest
Erica

I’m a size US 4-8, usually 6.
I would probably pass as curvy for them.

Bebe
Guest
Bebe

When people say the word “Curvy” s size woman. I think of any body shape but still has curves., Like Adriana Lima is curvy to me, shes also skinny. Beyonce is curvy. The VICTORIAS SECRET MOELS ARE CURVY. they are skinny, but curvy in the same way. Yeah, mostly someone like Miranda Kerr or Adriana Lima is a perfect way of sayin CUrvy Skinny. Love that BODY TYPE 🙂

Bebe
Guest
Bebe

Oh and we should NOT eliminate skinny models. Skinny is made for fashion.

Jane
Guest
Jane
Honestly, I think that Vogue Curvy is a good idea. I don’t want to see anything but conventionally skinny models in my Vogue. So I’m glad that they’ve created a separate magazine for curvy models. That way, people who want to see a wide variety of bodies can buy Vogue Curvy, and people like me can stick to the regular Vogue. I am very curious to see what the subscription rates will be like. It’s a great social experiment — do people really want to see reality reflected, or do they actually want to see an exaggerated version of the… Read more »
Alyssa
Guest
Alyssa

Those magazines were created when you saw NO black women in magazines, and they refused to put them in. I would say that nowadays, it should not be a problem to have different ethnicities in magazines (without lightening Beyonce’s skin tone, or shopping Nelly Furtado white as paper) though some people feel differently I imagine.

Ebony and Essence are not reverse racism/discrimination, they had to create their own magazine in order to get african americans on the covers. they came out in the late 40s and 60s, when discrimination was open, rampant, and acceptable.

Onyx
Guest
Onyx

What about a Vogue for black, curvy women then? 😛

Nkeon
Guest
Nkeon

Yeah and how about a magazine for women under 5″7?

We’re beginning to feel very marginalised that shorties aren’t represented on the catwalk and we’re starting to glue wood to the soles of our feet to look taller.

Flowers
Guest
Flowers

Go to Vogue Black and get beauty tips (hair , skin products) than go to Vogue Curvy and see some pretty plus-size clothes.

shad
Guest
shad
Appears to me this is more about money- keeping the “pure brand pure for all the purists” so they don’t lose their money, but developing a product for all the average size women and minority women so they can get their money too. I have a hard time imagining executives in a meeting talking about what they can do to make women more accepting of themselves and each other. But I do find it easy to imagine those executives talking about what they can do to up their profit margin. Companies do stuff like that all the time, not just… Read more »
nellynel
Guest
nellynel
OMG ! Vogue Black …? really? i’m black and I’m from Europe (France) and I don’t get it . Europe is not like the US yet ( by that I mean we are far from having a black presidents) without giving too much details, I would say that most european countries still have to make efforts to integrate people from minority grps (blacks, asian, muslim…gay…) in the society. For instance unlike in the US we don’t find a diversity of people on TV . As a black woman I see that as a way to avoid the question. It might… Read more »
Sidney
Guest
Sidney
Really, you’re from France? Lots of news readers for example are black or of north-african backgrounds. But i agree US has more diversity, but that’s bc people from all over have been moving there for such a long time. And african-americans have lived there for hundreds of years, so it’s not really comparable to many european countries, where a lot of the minorities are a relatively new thing, and a big amount of the new inhabitants are still adjusting to living there. (but idk why i even started to talk about this here… it’s probably just bc i’ve always seen… Read more »
Ella
Guest
Ella

I’m in the south of France in an area where people can be incredibly racist. It’s true that here, you are very unlikely to see anyone in a ‘high up’ position who is NOT white. However, I would not say it is the same over the whole of Europe.

Minorities are not a relatively new thing in Europe…

Sidney
Guest
Sidney

well yea i guess i was jumping the gun on that one, it’s too complex a thing to be reflected here anyway.

Erica
Guest
Erica

Why is Liv classified as “curvy”? She looks pretty darn slim to me lol

Crittle
Guest
Crittle

What exactly is going to be in Vogue Black? Is it just going to feature black models, whats the content?

I don’t see either of these mags lasting long, considering how many other magazines have gone under in the last few years.

Sady
Guest
Sady

There is tips of beauty products for black women, black women icons…

Aims
Guest
Aims

I dont consider Liv to be curvy either – she’s normal. In fact she’s slim. I wouldn’t go so far as to call her skinny but she def normal looking. I know what they consider curvy is different to what curvy really is. I do see some curves on Liv but not here. I’d say someone who is more curvy would be scarlett johanson.

Anthea
Guest
Anthea
This is so offensive. It’s like when people say to me…’wow, you look quite good…’ then suffix it with, ‘…for a thirty year old mother..’ It’s as though there’s beauty, then women who are beautiful despite being…’older/larger/darker skinned/etc etc’ You know what? Some larger women look good, some don’t – just as some slim women look good & some don’t. Why have categories for types of women. No-one seperates out attractive slim men from attractive large men do they? And shoving heavier women all in to one magazine will not stop teenage girls trying to look like Miranda Kerr. Telling… Read more »
Uma
Guest
Lool, this is so stupid it cannot be offensive. My whr is more visible than any of those mentioned to appear in the curvy vogue, but since i am merely 46 kg i would not fit there. I don’t since when is curvy a size and how can you call a perfectly up and down – maybe a bit apple – shaped woman as being known for her curves. And Liv isn’t even chubby or whatever, to fit in there. I wonder how Tyra will take the news. Curvy brains they have, indeed. And, as someone already said, this is… Read more »
suzushii
Guest
suzushii

Oh, this will afect me so much… I’ll go from NOT buying one magazine, to NOT buying three.

Gaby
Guest
Gaby

As a woman of color, I’m latina, I am extremely offended by this. As someone previously mentioned, what was Wintor thinking? I am officially boy cotting vougue.

whoa!
Guest
whoa!

yeah, liv tyler is soooo “curvy”.

beckers
Member
beckers

WOW well I see a body size apartheid has begun. It is a bit like saying ” fat people through here” although I am myself “Curvy” which is admittedly now a phrase for women with a bit more meat on their bones and not necessarily anything to do with “pears” and “apples”, I do think this is just another way of segregating plus sized models. And don;t get me started on Vogue Black… Really what this is telling us is that white skinny people are the norm and anything else is niche market. Yeah, Nice.

lily
Guest
lily

this is simply stupid.

enia
Guest
enia

i don’t like the word “curvy”… i prefer “healthy” . and black vogue?? what for? i don’t know if that is a discrimination for black ppl or for white ppl…

enia
Guest
enia

plus… this way they make the discrimination from the beginning. it’s like.. “if you are not slim or white you are not for vogue” vogue curvy and black is like the vogue version for the rejected models… which is awful!

Anthea
Guest
Anthea

Totally right. Why separate people – why not have them all in one magazine?

What annoys me is that it’s either ‘skinny’ or ‘overweight’. Liv Tyler is a great actress for teenage girls to see because she’s beautiful and slim but very realsitically sized. No-one has to starve themselves to look like Hillary Duff either – but describing her as ‘curvy’ makes her body a bad thing for some girls.

Sady
Guest
Sady

It’s not a magazine T_T it’s a website conncected ot Vogue.it

Anthea
Guest
Anthea

Apologies. Website then. Clearly that was a crucially important part of my comment for you.

Did you mean to say ‘connected to’ instead of ‘conncected ot’?

Nkeon
Guest
Nkeon

Yup, versus I agree with all your points. Their definition of curvy is very vague and it is very patronising to have a separate magazine for ‘curvy women’ but unfortunutately society changes come in these steps. Just like London boroughs offer awards to African and Carribean students that do basically to extremely well in their GCSE exams!

I’m going to guess that curvy in this context will be everywoman that wouldn’t qualify to be a runway model.

0???
Guest
0???

I think when the so called “curvy” woman buys the curvy vogue magazine it might make many woman feel bad about themselves because vogue’s idea of curvy is not the same as the average woman’s idea. I think this may make woman feel bad because many of them will be bigger than the models in the magazine.

ItalianGirl
Guest
ItalianGirl
About the Black Vogue: I’m Italian and a subscriber to the Italian Vogue. First of all I can tell you that in Italian Vogue, apart from Naomi and a few others, you don’t see many afro-american models and you don’t read much about beauty or fashion for body types that are not the skinny one. The Black Vogue is not a magazine sold on its own, it’s actually just a website connected to vogue.it . Last August Italian Vogue turned black for one issue, it was just a special edition which came out for one month together with another special… Read more »
Alyssa
Guest
Alyssa
I’m gleaning from your comment that the reason women buy Vogue is to look at a fantasy world. That is fine, suppose, as fashion is part fantasy and illusion. It becomes more of a problem when the ideal is so rigid that it doesn’t allow for anything else but its idea of beauty. This in turn is reflected on young men and women who at times in their life are more vulnerable, and are still coming into their own. If they differ from what is considered the norm, this can be quite depressing and belittling, and affect their self esteem… Read more »
ItalianGirl
Guest
ItalianGirl
I am sure that all the things you wrote are very true in America. What I was trying to say though, is that in Italy things are quite different. First of all, Vogue Italia does not have a young target: the readers are usally older than 23/25 and I don’t think they buy it to look at a fantasy world (no celebrities, no gossip) but only because they’re obsessed with clothes and fashion and look for inspiration. Second: in Italy the ideal of feminine beauty is not that rigid. The celebrities considered to be the hottest are women like Monica… Read more »
Sady
Guest
Sady

They called fashionistas from Fat fashion blogs to colaborate with the site, it’s not on the main site because vogue staff are not expert on plus-fashion, I’m glad they called people who know how to dress this kind of body.
@ Italy there is not so many blacks, but yet they create a place with beauty tips to black girls.
AND there is also a Vogue new website for new talented designers.

Anthea
Guest
Anthea

do you work for them?

Sady
Guest
Sady

No, but people saying so many stupid-unfair things make mad .

Alyssa
Guest
Alyssa

How is it unfair? they’ve marginalized the majority of women for however many decades. they promote ‘world’ fashions, but won’t use world models. How cares how many minorities there are in Italy? Immigration is growing, as in nearly every country in Europe.

We live in a globalized world now. Either Vogue has to catch up, or be left behind. The advertisers who refuse to use are included. This isn’t 1961 any longer

Anthea
Guest
Anthea

Sorry, how is mistakenly referring to a website as a magazine ‘stupid & unfair’? Actually, I don’t buy magazines; these websites are my magazines and I think a lot of other people would say the same.

What incidentally is a ‘Fat fashion blog?’

Flowers
Guest
Flowers

“So hear this out: Vogue Italy launched a magazine” wrong it’s just a website.

Meia
Guest
Meia

I want Vogue Indian!!!!!!!!!!!!! 😛

Anthea
Guest
Anthea

Indian women are grossly under-represented aren’t they?

Rebecca
Guest
Rebecca
I am a fashion and art model, and @ 36-24-38, I am curvy. I’m not large, I’m not average, and I’m not overweight, but I most definitely AM curvy in that my body creates feminine-looking curves. The Vogue mag is not just about representing larger, more normative women. It’s about celebrating body types which capture a missing element to the current trend of androgynous, non-differentiated body lines. Marissa Miller, Tyra Banks, Lara Stone? They’re all curvy. Yeah, they might be amazons with tiny waists, but they’re much more “feminine” looking when it comes to shape. And Liv Tyler? She’s definitely… Read more »
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